10900/153528

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dc.contributor.author Ardis, Carla
dc.contributor.author Giovanelli, Riccardo
dc.contributor.author Bernardoni, Anna
dc.contributor.author Traviglia, Arianna
dc.date.accessioned 2023-10-17T13:57:16Z
dc.date.available 2024-05-17T12:38:09Z
dc.date.issued 2024-08-12
dc.identifier.uri http://hdl.handle.net/10900/153528
dc.identifier.uri http://dx.doi.org/10.15496/publikation-94867
dc.description Korrigierter Nachdruck. Bildnumerierung & Bildunterschrift: Fig 3 ersetzt, Bildinhalt angepasst für schwarze Rahmen de_DE
dc.description.abstract Visualising Engineered Landscape (VEiL) is a landscape archaeology project based in Aquileia (Italy), which combines traditional methodologies with innovative digital technologies. Despite growing interest worldwide in Public Archaeology, in Italy VEiL is a unique example of an archaeological field survey project developing digital public engagement through Social Media (SM). VEiL adopts a planned communication strategy, combining different SM (Twitter, Instagram, Facebook): multiple SM accounts enable customisation of contents according to the SM specific community, and to adapt communication patterns on the basis of audience response, matching public understanding and scientific authenticity. The adopted approach proved successful in reaching a broad and heterogeneous audience: the analytics show steadily increasing numbers of followers, ranging from academics to cultural associations, other public archaeology projects and general public. Through digital engagement media, VEiL enables non-specialists to look behind the scenes of a research project. Posts that highlight diachronic landscape transformations are the ones with the highest interaction, suggesting a growing interest in local communities for local history: consequently, local landowners and residents feel more confident in sharing useful information with archaeologists. Direct, un-mediated interaction with VEiL project members increased followers also among scholars, attracted by the possibility of sharing reciprocal expertise in an informal fashion. This paper describes the SM strategy, adopted by VEiL, of sharing the progress and results of ongoing research and how it fosters a direct connection between academics and public. de_DE
dc.language.iso en de_DE
dc.publisher Tübingen University Press
dc.rights cc-by-nc-nd
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode.en
dc.subject.classification Feldforschung , Kulturerbe , Archäologie , Social Media de_DE
dc.subject.ddc 930 de_DE
dc.type ConferencePaper de_DE
utue.publikation.fachbereich Archäologie de_DE
utue.abstract.en Visualising Engineered Landscape (VEiL) is a landscape archaeology project based in Aquileia (Italy), which combines traditional methodologies with innovative digital technologies. Despite growing interest worldwide in Public Archaeology, in Italy VEiL is a unique example of an archaeological field survey project developing digital public engagement through Social Media (SM). VEiL adopts a planned communication strategy, combining different SM (Twitter, Instagram, Facebook): multiple SM accounts enable customisation of contents according to the SM specific community, and to adapt communication patterns on the basis of audience response, matching public understanding and scientific authenticity. The adopted approach proved successful in reaching a broad and heterogeneous audience: the analytics show steadily increasing numbers of followers, ranging from academics to cultural associations, other public archaeology projects and general public. Through digital engagement media, VEiL enables non-specialists to look behind the scenes of a research project. Posts that highlight diachronic landscape transformations are the ones with the highest interaction, suggesting a growing interest in local communities for local history: consequently, local landowners and residents feel more confident in sharing useful information with archaeologists. Direct, un-mediated interaction with VEiL project members increased followers also among scholars, attracted by the possibility of sharing reciprocal expertise in an informal fashion. This paper describes the SM strategy, adopted by VEiL, of sharing the progress and results of ongoing research and how it fosters a direct connection between academics and public. en
dc.title.en Un-#VEiLing the potential of Social Media: Open Archaeology for Public Engagement
utue.publikation.source Human History and Digital Future : Proceedings of the 46th Annual Conference on Computer Applications and Quantitative Methods in Archaeology de_DE
utue.publikation.freideutsch Publikumsentwicklung de_DE
utue.publikation.freideutsch Umfrage de_DE
utue.publikation.freideutsch Öffentlches Interesse de_DE
utue.publikation.freideutsch Öffentliche Archäologie de_DE
utue.publikation.freienglisch Public Archaeology de_DE
utue.publikation.freienglisch Social Media de_DE
utue.publikation.freienglisch public engagement de_DE
utue.publikation.freienglisch audience development de_DE
utue.publikation.freienglisch cultural heritage de_DE
utue.publikation.freienglisch field survey de_DE

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